Colors do attract clients and this has been proven a thousand times in the advertising industry. Reynolds and Reyner highly valued this concept when they came up with a great idea of making the brand of Waldo Trommler Paints (WTP) stand out while it was planning to enter the U.S. market. WTP, a small Finnish company, needed a new visual entity and with the help of Reynolds and Reyner they achieved an apt design solution that exhibits the company’s friendliness, quality and innovation.

[via reynoldsandreyner]