London-based studio Rosie Lee created a vibrant and colorful workspace for the global sportwear company Nike.
Located in London, England, this newly redesigned Nike Headquarters has 3 levels with themed zones and made of sustainable and reclaimed materials.
Nike Redesign of UK Headquarters:
Nike wanted to utilise its rich brand and product heritage to bring to life the company’s London headquarters. With over a decade of experience in creating and delivering Nike product campaigns and launch spaces, we were perfectly suited to lead the project.
Our concept divided the three floors of the office into distinct product and heritage areas, each with it’s own representative colour scheme, imagery and inspirational copy, whilst the reception area overtly referenced the iconic landmarks and symbols of London.
To execute the concept we brought in and art directed a team of London’s leading illustrators, artists and interior decorators. We also made use of campaign props from the Nike archive. To finish it off, fixtures and furniture crafted from reclaimed wood introduced a softer look and feel to social areas.
The lively, visually rich workspace generated a huge amount of excitement and appreciation amongst Nike staff and helped to further embed the positive, heritage-infused culture that has made the company such a success.
Photos & Text byRosie Lee