Amusing Kaleidoscope Houses by Autumn de Wilde

For a Cadillac ad campaign of Escalade 2015, photographer and artist Autumn de Wilde uniquely thought of creating this installation dubbed as Lighting, Layers and Reflections as a perfect backdrop. Somewhere in the California mountains, De Wilde built two kaleidoscope-like 7 x 12 foot houses with plexiglass and mirrored surfaces. “I designed the sculptures so that they would interact and transform with the landscape as the sun rose, passed over us […]

 

Ingeniously Thought Print Campaign Using Airport IATA Codes

The other day I featured poetry created from titles of books stacked together. Now, here is another fun way of connecting the dots, ehem, what I mean is, connecting the words. Ogilvy & Mathe was commissioned by Expedia to come up with a unique print campaign. The agency thought of using International Air Transport Association (IATA) codes to form clever travel-related phrases. With over 9,000 three-letter IATA codes around the world, it must have been really exhausting and […]