As part of a tea packaging project for TripteaAndrew Gorkovenko created a series of illustrations made from tea leaves.

The idea is to communicate the idea of traveling to exotic countries of the world. What better way to demonstrate that concept than placing illustration of different places in the packaging itself? Of course there’s illustrating those places using the actual tea leaves. Brilliant concept execution right there.

Moreover, Alex wrote on his website, “each of the scenery made ​​tea, illustrates the origins of tea or membership in a particular country. Green Tea — Great Wall of China, Pagoda; Black tea — Ceylon, etc.”

img_9458630x420 tea01 tea02 tea03u3341 tea04 tea06creative campaign illustration _mg_3135

[via notcot]


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