Jody Xiong created an awareness outdoor campaign called the Green Pedestrian Crossing to promote the China Environmental Protection Foundation. A 12.6 meters long by 7 meters wide leafless tree canvass were laid on a pedestrian crossing. Pedestrians dip their soles on a sponge with green, environmentally friendly, washable that were placed on both sides of the crossing “thus leaving green foot imprints on the canvas of the tree. Each ‘green’ footprint on the canvas looked like leaves growing on a bare tree, which made people feel that by walking they could create a greener environment.” Sounds like a fun installation.
The ‘Green Pedestrian Crossing’ was carried out across 7 thoroughfares in Shanghai. The campaign was then extended to 132 roads across 15 cities in China, with a participation exceeding 3,920,000 people.